Fall of 2020 Pre-Order

Welcome to our new home on the internet! 

Starting Monday, October 19 our Fall of 2020 collection will be available for pre-order. It's been nearly 3 years since our last merch drop and we are incredibly excited about what we are bringing to you this time around. The options have expanded, and the designs have evolved like never before. We have collectively put an immense amount of effort and energy into growing Danktronics as a label over the past 5 years, thanks to countless contributions from so many talented producers and DJ's. This year, our focus was to level up the clothing and begin our evolution into a lifestyle brand that integrates the music and art community with various other activities that fill our lives. We believe a lifestyle brand and its clothing should be seamless throughout multiple facets of life, so that you can live YOUR life with style - Business casual streetwear for the Professional Chiller. There are no bounds to the Danklife, but there are a few important rules we are dedicated to. 

#1 - Be safe : Take care of yourself and the people around you. Be a safe person for others to seek when they are in need. This has been a volatile year and as the intensity continues to increase, we need to look out for one another. Check up on your people, even the ones who seem the strongest. Lend an ear, and don't be afraid to ask when you need one lent to you. Our intention is to create a safe community where mental and physical health are priorities, and resources are readily available. Being safe doesn't mean don't take chances; it means calculate the odds and make a mindful decision, taking into account the impact your decision will have on you and the people around you. 

#2 - Have fun : This is why we all started this journey... We were and still are on a mission to live a fun and meaningful life. Never lose sight of that. Never give up your ability to laugh and enjoy the simple things. Even when things are not so simple... laughter and the ability to laugh at ourselves and this crazy human existence promises to lighten you up. Explore yourself, explore the world around you. Push your boundaries as a human being and you will come to find out what you are truly made of. 

#3 - Look good : Clothing has its own energy. It is often the first thing someone notices about us and when you feel fly in what you are wearing, that energy multiplies. Our clothing's personality is designed for you to be comfortable attracting curious eyes, sparking conversation and helping to grow our community.

"Follow these rules and you'll have mad bread to break up." - Notorious B.I.G

If you've made it this far, I sincerely want to thank you for supporting Danktronics and helping to create a healthy, boundless community. We hope you enjoy this merch drop and everything to follow! 

With Love,

Trevor Wakem